1. INTRODUCTION
Performance Coating Solutions ("PCS," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy
explains how we collect, use, disclose, and safeguard your personal information when you visit our website at
performancecoatingsolutions.com (the "Site"), contact us, book our services, or interact with us through any digital
channel — including SMS, phone, email, or social media.
By using the Site or providing us with your information, you consent to the practices described in this Privacy Policy.
2. INFORMATION WE COLLECT
2.1 Information You Provide Directly
We collect information you voluntarily submit to us, including when you request a quote or book an appointment, submit
a contact form, text or call our business line, sign up for promotional communications, or respond to surveys or feedback
requests.
This information may include: full name, phone number (including mobile number for SMS), email address, vehicle
year/make/model and condition, service preferences and budget information, and any other information you choose to
provide.
2.2 Information Collected Automatically
When you visit our Site, we and our third-party service providers automatically collect certain technical information,
including: IP address and approximate geolocation, browser type and version, operating system and device type, pages
viewed and navigation path, referring URL, and data collected via cookies and similar tracking technologies.
2.3 Information from Third-Party Sources
We may receive information about you from third-party platforms, including Meta (Facebook/Instagram) when you
interact with our paid advertising campaigns, Google Analytics and review platform data, and publicly submitted reviews
you post about our business.
3. HOW WE USE YOUR INFORMATION
3.1 Service Delivery — to schedule appointments, confirm bookings, process payments, and fulfill the services you
request.
3.2 Communication — to respond to your inquiries, send appointment reminders, provide service status updates, and
deliver post-service follow-ups.
3.3 AI-Assisted Responses — your messages and inquiry data may be processed by AI automation systems we use to
respond to inbound communications. These systems are operated on behalf of PCS and are subject to this Privacy
Policy. AI systems do not store your data independently of our systems.
3.4 Marketing and Advertising — to send you promotional offers via SMS, email, or other channels (where you have
provided consent); and to run targeted and retargeted advertising campaigns on Meta platforms using aggregated or
hashed audience data.
3.5 Business Operations — to analyze service demand, improve our offerings, manage customer relationships, and
generate business performance reports.
3.6 Legal Compliance — to comply with applicable laws, respond to legal process, enforce our Terms of Service, or
protect the rights, property, or safety of PCS, our customers, or the public.
4. COOKIES AND TRACKING TECHNOLOGIES
4.1 What We Use. Our Site uses cookies, web beacons, pixels, and similar technologies. This includes session cookies
(expire when you close your browser), persistent cookies (remain to remember your preferences), the Meta Pixel (tracks
actions visitors take on our Site to measure advertising effectiveness), and Google Analytics (tracks aggregate visitor
behavior).
4.2 Your Choices. You may control cookies through your browser settings. Disabling cookies may affect certain Site
functionality. You may opt out of Meta Pixel tracking at facebook.com/settings and opt out of Google Analytics at
tools.google.com/dlpage/gaoptout.
5. SMS AND PHONE COMMUNICATIONS
5.1 When you provide your mobile phone number, you consent to receive SMS/MMS communications from PCS as
described in our Terms of Service.
5.2 Your mobile phone number is used solely for business communications related to PCS services and marketing
(where consented). We do not sell or rent your phone number to third parties for their own marketing purposes.
5.3 SMS communication data — including message content and timestamps — may be stored within our customer
relationship management (CRM) system for record-keeping, service improvement, and compliance purposes.
5.4 Opt-Out. Reply STOP to any SMS to unsubscribe from marketing messages. Reply HELP for assistance.
6. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We may share your information in the following limited circumstances:
6.1 Service Providers and Technology Partners
We share information with trusted third-party vendors who assist in operating our business, including:
— CRM platform — stores contact records, conversation history, appointment data, and automation workflows
— SMS and phone infrastructure providers — transmit SMS messages and handle call routing
— Payment processors — process transactions securely (we do not store full payment card data)
— Email and communication platforms — deliver email communications
— Digital advertising platforms — Meta and Google, for ad delivery and campaign management
— Video production and content platforms — used to produce and distribute marketing content on behalf of PCS
All service providers are contractually required to use your information only to perform services on our behalf and to
maintain appropriate security standards.
6.2 Legal Requirements
We may disclose your information if required by law, court order, subpoena, or governmental authority, or if we believe
disclosure is necessary to protect our rights or prevent harm.
6.3 Business Transfers
In the event PCS is involved in a merger, acquisition, or business transfer, your information may be transferred as part of
that transaction. We will notify you of any such change and the resulting privacy implications.
7. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, maintain our
business records, and comply with legal obligations. Appointment records, service history, and contact information are
typically retained for a minimum of 3 years following your last service interaction. You may request deletion of your data
subject to applicable legal retention requirements (see Section 9).
8. DATA SECURITY
We implement commercially reasonable administrative, technical, and physical security measures to protect your
personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of
transmission over the internet is 100% secure. We cannot guarantee absolute security but commit to promptly
investigating and notifying you of any breach affecting your personal data as required by applicable law.
9. YOUR PRIVACY RIGHTS
Depending on your state of residence, you may have the following rights regarding your personal information:
9.1 Access — request a copy of the personal information we hold about you
9.2 Correction — request correction of inaccurate or incomplete information
9.3 Deletion — request deletion of your personal information, subject to legal retention requirements and active service obligations
9.4 Opt-Out of Marketing — opt out of marketing communications at any time via unsubscribe links or by replying STOP to SMS
messages
9.5 Do Not Sell — we do not sell personal information. If this practice ever changes, we will provide opt-out mechanisms as required by
applicable law
Florida Residents: Florida law provides certain rights regarding commercial solicitations and data security breach
notifications. PCS complies with the Florida Information Protection Act (FIPA) and all applicable Florida consumer
protection laws.
To exercise any of these rights, contact us at the information provided in Section 12. We will respond to verifiable
requests within 30 days.
10. CHILDREN'S PRIVACY
Our Site and Services are not directed at children under the age of 13. We do not knowingly collect personal information
from children under 13. If you believe we have inadvertently collected such information, please contact us immediately
and we will take steps to delete it.
11. THIRD-PARTY PLATFORMS AND LINKS
This Policy applies only to information collected by PCS through our Site and direct communications. It does not apply to
third-party platforms such as Facebook, Instagram, Google, or any other linked service. We encourage you to review the
privacy policies of any third-party platforms you interact with, including those through which our ads are delivered.
Your interaction with Meta platforms is subject to Meta's Privacy Policy at meta.com/privacy/policy.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal
requirements. We will post the updated Policy on this page with a revised "Last Updated" date. Your continued use of the
Site following any update constitutes acceptance of the revised Policy.
13. CONTACT US
Company: Performance Coating Solutions
Location: Plantation, Florida
Website: performancecoatingsolutions.com
Phone: 239-571-7152
Email: [email protected]
(239) 571-7152
1741 SW 67th Terrace, Plantation FL 33317
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